Obsolete Parts

Obsoletes or EOL (end of life) components have always been the major selling attraction of our company to high level purchasing agents around the globe.  However, the last few years I have noticed a trend showing purchase orders supporting more long lead time or allocation type scenarios for our vast customer base.  I have to believe this trend is a …

Murata Chip Inductor Update

Sensible Micro continues to monitor the list of facility damages that have occurred from numerous key component manufacturers in Japan.  Murata Manufacturing Co; Ltd has 13 plant operations throughout all regions of Japan.  Murata has been giving consistent and timely updates concerning what facilities have been damaged and which components will be affected due to down manufacturing time.  Murata manufactures SAW …

Component Supply Shortages

Many electronic OEMs could be engaging in ”panic buying’’ of semiconductors and electronic components, spurred by fears of supply disruptions from Japan, according to IHS iSuppli Corp.  Electronic distributors are reporting a surge in orders from OEM customers, trying to ensure they have sufficient inventory on hand to ride out any interruption in supply, according to the firm. Japan’s earthquake …

Global Chip Production & Japan Quake

This was just released from IHS isuppli.  IHS and isuppli do a great job of reporting accurate and informative industry news.  You can visit them at www.ihs.com and www.isuppli.com The Japanese earthquake has resulted in the suspension of one-quarter of the global production of silicon wafers used to make semiconductors. Manufacturing operations have stopped at Shin-Etsu Chemical Co. Ltd.’s Shirakawa facility. …

New Website Launched!

Our new website is ready to go!  Please check out www.sensiblemicro.com to see the new look and feel of Sensible Micro!  The new site gives users easier navigation, added search tools and an updated look that reveals the progression and growth our company has undergone.  Enjoy!

A Shirt Story-Counterfeits

It’s true.  I am a sucker for the past.  I make a lot of industry references to 80’s movies, music and TV shows.  What’s really odd is I can’t tell you what I had for breakfast but I can remember this episode of the Cosby Show from 1984 with vivid detail and ease. The Synopsis Theo comes home after purchasing …

Valentine’s Day Massacre (Almost)

It’s official.  I’ve become one of those moron husbands who forgot it was Valentine’s Day.  You know the bozo dad  that you’d see on some silly 80’s sitcom.  What would Mike Seaver do? The most embarrassing part of this confession is that this is my first Valentine’s Day as a married guy.  This must be some sort of record.  Still, …

Welcome To the Sensible Buyer!

If someone would have told me when I was a kid, that someday I would grow up to be an electronic component sales person, I think I would have had a very sad childhood.  What happened to baseball player, rock star or kung-fu master?  I can almost hear my pre-adolescent, high pitched voice squeal in protest.  Fast forward 25 years …

Member of Greater Tampa chamber of Commerce

We’re Proud to Announce that we are now a member of the Greater Tampa chamber of commerce!  We’re very interested in promoting and adhering to sound business practices on both a local and national level.